B Pharmacy Sem 8: Elective Subjects Optional Subject: Pharma Marketing Management Unit I: Introduction to pharmaceutical marketing Marketing environment and strategies Unit II: Market segmentation and targeting Consumer behavior and decision-making Unit III: Product management Brand positioning and lifecycle management Unit IV: Pricing, promotion, and distribution channels Digital marketing in pharma Unit V: Sales […]
B Pharmacy Sem 8: Quality Control and Standardization of Herbals Subject 5: Quality Control and Standardization of Herbals Unit I: Importance of quality control of herbal drugs WHO and ICH guidelines Unit II: Types of adulteration and methods of detection Standardization techniques Unit III: Evaluation of crude drugs by organoleptic, microscopic, physical, and chemical
B Pharmacy Sem 8: Pharmacovigilance Subject 4: Pharmacovigilance Unit I: Introduction to Pharmacovigilance—History & Importance 1. Definition of Pharmacovigilance Pharmacovigilance is the science and activities relating to the detection, assessment, understanding, and prevention of adverse effects or any other drug‑related problems. Its ultimate aim is to ensure patient safety and promote the safe, effective,
B Pharmacy Sem 8: Pharmaceutical Regulatory Science Subject 3. Pharmaceutical Regulatory Science Unit I: Introduction to regulatory affairs Role of regulatory bodies: CDSCO, USFDA, EMA Unit II: Drug approval process in India and USA ANDA, NDA, IND Unit III: ICH guidelines Intellectual Property Rights (IPR) Unit IV: Quality assurance and control Audits and inspections
B Pharmacy Sem 8: Social and Preventive Pharmacy Subject 2. Social and Preventive Pharmacy Unit I: Concept of health and disease Social and psychological aspects of health Nutrition and health indicators Unit II: Preventive healthcare: immunization and hygiene Epidemiology: types and methods Disease transmission and control Unit III: National health programs (Malaria, TB, HIV/AIDS) Role
B Pharmacy Sem 8: Biostatistics and Research Methodology Subject Biostatistics and Research Methodology Unit I: Introduction to biostatistics and research methodology Types of data: qualitative, quantitative Measures of central tendency and dispersion Unit II: Sampling techniques Probability and distribution Normal, binomial and Poisson distribution Unit III: Hypothesis testing: null and alternate Types of errors Tests